ShortCode Services |
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Short codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from mobile phones or fixed phones. There are two types of short codes: dialing and messaging.
Short codes are designed to be easier to read and remember than normal telephone numbers.
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Like telephone numbers, short codes are unique to each operator at the technological level. All incoming sms, to the short code can be made available with full details to the customer.
Short codes are widely used for value-added services such as television voting, ordering ringtones, charity donations and mobile services. Messages sent to short code can be billed at a higher rate than a standard SMS and may even subscribe a customer to a reoccurring monthly service that will be added to their mobile phone bill until they text e.g. the word "STOP" to terminate the service.
For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.
- Short codes have a high top of the mind recall as they are relatively easy to remember.
- Combined with pull sms, marketing campaign can be automated, personalized and analyzed.
- Large reach of marketing campaign due to high mobile penetration.
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